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IDENTITY & DESIGN SYSTEM

The SELLFE
Brand Kit.

A simple reference for using our logo, wordmark, colour palette, and visual language across studio experiences and communications.

Primary identity
Approved mark

Use the primary mark on clear, calm surfaces. Keep its proportions intact and leave enough space around it for the identity to breathe.

Brand assets
Site logoConfigured
FaviconConfigured
Logo width120 px
UsageDigital studio

Brand assets can be managed from Studio Settings by an authorised administrator.

Core palette

A cinematic contrast system balancing energetic coral with a precise, luminous cyan.

Cyan · #68E1E8
Coral · #FF8066
Ink · #111827
Slate · #9FB4C8
Visual principles

Make the work visible.

Lead with real projects, clear status, and the next useful action.

Keep the signal sharp.

Use strong contrast, purposeful colour, and concise language.

Respect the story.

Every interface should help a team move from idea to audience with confidence.